Social media marketing is one of the most common ways of reaching out to your target audience. It is one of the buzz words in digital marketing, today. Despite the success it may bring to a business, there are also many limitations of social media marketing. So, how exactly will social media marketing negatively affect a business? I will be discussing on a few limitations of social media marketing below!
3 Limitations of Social Media Marketing
- Time Consuming
Social media marketing takes a long time before results can be seen. It is a time-consuming process, and it requires a lot of effort. One has to constantly be interacting with their target audience online, which takes up a lot of time.
- Negative Comments
Receiving negative comments is one of the most common limitation that marketers face. By exposing your business to the world of social media, anyone can leave negative comments about your brand or product. This could cause your brand reputation to drop.
- Hackers
Hacking is a very serious limitation in social media marketing. Hackers would be able to hack into your accounts, steal your date or information and give or even sell them to anyone. There is also a possibility of your data being deleted and lost, and your website being taken down.
Social Media Marketing Gone Wrong – Snapchat
Snapchat released an advertisement for a mobile game – “Would You Rather”. One of the questions asked users if they would rather slap Rihanna or punch Chris Brown. This was incredibly tone-deaf from Snapchat, as Rihanna was a victim of physical abuse from her boyfriend in 2009, Chris Brown.
The advertisement received a lot of backlash on Twitter, and Snapchat released an apology. Rihanna responded to it via Instagram (as shown in the screenshot above), and was clearly offended and upset at how Snapchat made a joke out of domestic violence victims. As a result of this, shares in the company dropped by 5% in a night.
Social media marketing may be the most preferred form of marketing right now, with more than half of the world’s population using social media. However, like every other marketing platform, there are limitations that marketers should take precautions of. Thank you for reading my blog post!
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